Strategic Engagement

A strategic engagement plan is essential for every business. Author, hairdresser, business consultant, butcher, baker or candlestick maker; when you are in business, you must gain and keep customers and potential customers interest. Why? Because it translates to brand awareness. When you build brand awareness, you are generating: Leads Sales Customer loyalty; and Referrals So … Continue reading Strategic Engagement

Building the know, like and trust factor

Building the know, like and trust factor, an essential element to sustaining and running a business, means building relationships. Choices galore abound when it comes down to deciding which products to buy and what providers to use. Options surround us. It can and does get super confusing! This is precisely why referrals and recommendations become … Continue reading Building the know, like and trust factor