Measuring touchpoints makes smart business sense. But first, let's agree that a touchpoint, for the purpose of this article, is defined as "a point of contact between you and a potential customer." When it comes to how you count touchpoints there are a host of different opinions. I believe, if you are being serious, you … Continue reading Measuring touchpoints
Have you noticed that kids ask questions pretty much non-stop? All the time. Constantly. If you’re a parent, you’ll be very familiar with the Why? Why? Why? You know how it goes, you provide an answer, and back they come with yet another question. Kids are super persistent. They are relentless in the pursuit of … Continue reading Questions are good for your business!
You can love it or hate it, but the bottom line is that we need to engage in some way or another with social media on a business level. For smaller businesses and solopreneurs, it’s all too easy to become overwhelmed. Yet social media is here to stay, and by not using it effectively you … Continue reading Social Media & Your Business
My mother always says 'tell me if I've already told you this'. At 83 and blessed to currently have all her children close by for the first time in many years, it's hard to remember which child has been told what! Mum worries about being seen as a boring old lady if she is constantly … Continue reading Repeat, repeat – is it a bad thing?
Follow for follow - how often have you seen that happening in Facebook groups? Here's a little truth bomb. They do not work! Why they do not work - it's working on a vanity metric of numbers - it's like a popularity contest that has no real value INSTEAD, you need to get strategic...after all, … Continue reading Follow for Follow
A strategic engagement plan is essential for every business. Author, hairdresser, business consultant, butcher, baker or candlestick maker; when you are in business you need to gain and keep customers' and potential customers' interest. Why? Because it translates to brand awareness. When you build brand awareness, you are generating: LeadsSalesCustomer loyalty; andReferrals So how do … Continue reading Strategic Engagement
Building the know, like and trust factor, an essential element to sustaining and running a business, means building relationships. Choices galore abound when it comes down to deciding which products to buy and what providers to use. Options surround us. It can and does get super confusing! This is precisely why referrals and recommendations become … Continue reading Building the know, like and trust factor
Exercising your writing muscle needs to be a habit. Especially if you're aspiring to see yourself in print with a by-line. The writing bureau, one of the business streams for Dragon Sisters, (because all your eggs shouldn't be in one basket!) started quite by chance. "I'm struggling to write about myself" or "I'm no good … Continue reading Exercising Your Writing Muscle
Your Goals vs Your To Do list is something that is often confused. If you currently have a list handy, I want you to take a moment to go grab it now. Are there items on there that are actually going to be sucking up your valuable time and diverting you from your actual goals? … Continue reading Your Goals vs Your To Do List…avoid confusing the two
Your why is what gives you the momentum to keep moving forward. Understanding your why is not always easy. It can be elusive. There may be layers to work through till your "ah-ha" moment arrives. When it comes to your why your personal and professional lives need to be aligned. No matter whether you are … Continue reading Understanding Your “Why”