My mother always says ‘tell me if I’ve already told you this’. At 83 and blessed to currently have all her children close by for the first time in many years, it’s hard to remember which child has been told what!
Mum worries about being seen as a boring old lady if she is constantly repeating herself to us. True, we do either get told something several times, or one of us gets missed from an important piece of news.
When it comes to business many small business owners have the same fear as my Mum, but repeating yourself is a good thing!
– it’s noisy out on social media; around 6% of your social media followers will see your posts the first time round.
– email boxes are always stuffed full; meaning it’s super easy for things to get lost, glossed over, end up in spam.
And because of that messages are not received – or if they are barely register.
The benefits of repeating
Repeating your key messages means they are more likely to be heard.
For me, that topic is strategy! You need to have a strategy for getting your message heard.
Of course, you don’t want to be boring and sound like a stuck record. That’s where spending time to plan out how you will repeat your message is important.
Repeating does not mean using the same message verbatim. A quick tweak, a change of image and rephrasing can make all the difference.
Do you repeat and repurpose your content? Let me know in the comments, and if you help to understand how you can better do this click here to book a FREE 30 minute consult with me.
To your success!