The comment, “I don’t do business cards,” got me pondering. The person in question felt networking was all about building relationships, and there was no need for a card. That is an interesting perspective.Yes, business is all about relationships, and networking is the first step towards creating that relationship. In this age of digital everything, … Continue reading Is a business card still relevant in today’s digital age?
Planning is a key factor in achieving goals. Setting clear objectives and developing a roadmap increases your chances of success. Obstacles on the road to your goals are inevitable; it’s a fact of life. There’ll always be unexpected events that will test and try to derail you. I’ve been experiencing exactly that for the last … Continue reading Planning – the key to achievement
Bet you've heard this expression a few times! A common disappointment (in business and in life), is when you have every reason to expect a particular result you want, only to find – at the point when you expect to be hearing a ‘yes’ – that you don’t get a result after all. In a … Continue reading Leaving Money On The Table?
Measuring touchpoints makes smart business sense. But first, let's agree that a touchpoint, for the purpose of this article, is defined as "a point of contact between you and a potential customer." When it comes to how you count touchpoints, there are a host of different opinions. I believe, if you are being serious, you … Continue reading Measuring touchpoints
Have you noticed that kids ask questions pretty much non-stop? All the time. Constantly. If you’re a parent, you’ll be very familiar with the Why? Why? Why? You know how it goes, you provide an answer, and back they come with yet another question. Kids are super persistent. They are relentless in the pursuit of … Continue reading Questions are good for your business!
You can love it or hate it, but the bottom line is that we need to engage in some way or another with social media on a business level. For smaller businesses and solopreneurs, it’s all too easy to become overwhelmed. Yet social media is here to stay, and by not using it effectively you … Continue reading Social Media & Your Business
My mother always says, 'Tell me if I've already told you this'. At 84 and blessed to have all her children close by for the first time in many years, it's hard to remember which child has been told what! Mum worries about being seen as a boring old lady if she constantly repeats herself … Continue reading Repeat, repeat – is it a bad thing?
Follow for follow - how often have you seen that happening in Facebook groups? Here's a little truth bomb. They do not work! Why they do not work - it's working on a vanity metric of numbers - it's like a popularity contest that has no real value INSTEAD, you need to get strategic...after all, … Continue reading Follow for Follow
A strategic engagement plan is essential for every business. Author, hairdresser, business consultant, butcher, baker or candlestick maker; when you are in business, you must gain and keep customers and potential customers interest. Why? Because it translates to brand awareness. When you build brand awareness, you are generating: Leads Sales Customer loyalty; and Referrals So … Continue reading Strategic Engagement
Building the know, like and trust factor, an essential element to sustaining and running a business, means building relationships. Choices galore abound when it comes down to deciding which products to buy and what providers to use. Options surround us. It can and does get super confusing! This is precisely why referrals and recommendations become … Continue reading Building the know, like and trust factor
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