Measuring touchpoints makes smart business sense. But first, let's agree that a touchpoint, for the purpose of this article, is defined as "a point of contact between you and a potential customer." When it comes to how you count touchpoints there are a host of different opinions. I believe, if you are being serious, you … Continue reading Measuring touchpoints
My mother always says 'tell me if I've already told you this'. At 83 and blessed to currently have all her children close by for the first time in many years, it's hard to remember which child has been told what! Mum worries about being seen as a boring old lady if she is constantly … Continue reading Repeat, repeat – is it a bad thing?
If you are new to the online world, affiliate marketing could be something you are not super clear on. It has always existed in one form or other for as long as sales have been happening. However, it has definitely grown in popularity with the advent of more users in the online space. How it … Continue reading Affiliate Marketing – what exactly is it?
When you hear the word success, what do you immediately think of? Wealth, status or fame? I suppose the most common is the trappings of wealth or recognition from peers, but this is purely external. Success, at least the monetary kind, and happiness do not always go hand in hand. For numerous reasons. Often, individuals … Continue reading Success – what does it mean?
A/N My interviewee this week is recognised as one of the Top 25 European Office 365 Influencers. Only two women made this list. She is also one of the 4 women recognised in the Global Top 25 Office 365 Influencers. As if that's not enough, she's also been awarded the Microsoft Most Valuable Professional … Continue reading An Interview with a Top Influencer
Over the course of my career, I have met a great many people and listened to a zillion public speakers ranging from royalty and heads of state to PTA Chairs and multibillionaires. Tonight, I heard the best speaker ever! This evening I was very privileged to meet Li Cunxin. Many of you reading this post … Continue reading The best speaker I have EVER heard!
The Being True to Yourself Series, is a result of personal observations and experiences. Authentic means being true to who you are. Genuine. It means not allowing a spin doctor, campaign manager, copywriter or another well-meaning advisor to change your way of speaking or behaving. Certainly there is a need to gain poise and polish, … Continue reading Being True to Yourself – Part 1 – Authenticity