What a whirlwind it’s been the last six weeks. Whizzing back and forth across time zones between Australia and Europe meant no time to get really settled in properly at home.
It’s great to finally be back home this last week with my feet back under my own desk. All my own bits and pieces surround me, including the dogs who take turns coming into the office and curling up on the carpet.
Don’t get me wrong globe-trotting is great; especially with business class upgrades – thanks, Qatar Airways – as it meant arriving back home, after delayed connections, less drained than usual. I’ve been able to hit the ground running rather than staggering in a fuzzy jet-lagged state. Sky beds are wonderful!
As I’ve been absent for a year, there have been no face to face meetings. Online meetings and agendas are all very well, but sometimes a face to face meeting is essential. Tuesday saw us hold our first Dragon Sisters strategic planning meeting for the new financial year (in Australia the financial year starts on 1 July). Yvonne and I also factored in a ‘Me time’ lunch down at Cornucopia. So lovely and relaxing down by the water.
The end of year review in June allowed me to take a helicopter perspective of operations. It showed just how much is changing; how new developments have been shaping our modus operandi in exciting ways. Being a collaboration of global professionals, we’ve been lucky in that we can almost always react in time, and frankly opportunistic, ways, to meet needs and demands.
I found it very interesting to note how diverse client businesses share marketing commonalities no matter where they are located or what their business is. I was surprised to see the biggest growth areas of our operation is brand and strategic positioning for businesses that have been in existence for over five years as compared with newer businesses. I guess it just goes to show that everyone is conscious of the need for a regular and independent organisational objectivity assessment. Clients must also be impressed with what we are doing with their LinkedIn profiles and social media management as additional requests continue to come our way from the same businesses.
The Dragon Sisters Writing Bureau Service is another area that grows on a daily basis so we’ll be continuing to beef up our team. I’ve personally had the pleasure of tackling a broad range of fascinating subject material.
As a result of the review, we have packaged some services based on most popular requests. As always, there is never a dull moment, but those of you who know me well, know I love to keep challenged. So if you know of another wonderful challenge or a client who might benefit from working with me don’t hesitate to make a referral.