Measuring touchpoints makes smart business sense. But first, let's agree that a touchpoint, for the purpose of this article, is defined as "a point of contact between you and a potential customer." When it comes to how you count touchpoints there are a host of different opinions. I believe, if you are being serious, you … Continue reading Measuring touchpoints
Have you noticed that kids ask questions pretty much non-stop? All the time. Constantly. If you’re a parent, you’ll be very familiar with the Why? Why? Why? You know how it goes, you provide an answer, and back they come with yet another question. Kids are super persistent. They are relentless in the pursuit of … Continue reading Questions are good for your business!
Your why is what gives you the momentum to keep moving forward. Understanding your why is not always easy. It can be elusive. There may be layers to work through till your "ah-ha" moment arrives. When it comes to your why your personal and professional lives need to be aligned. No matter whether you are … Continue reading Understanding Your “Why”
I suspect that each of us can fondly remember our best coaches and mentors. Why? Because they have shaped our lives and influenced the development of our personalities. We may not have recognised that at the time, but it is easy to look back and recollect them in hindsight. But are coaches and mentors the … Continue reading A coach or a mentor?
When you hear the word success, what do you immediately think of? Wealth, status or fame? I suppose the most common is the trappings of wealth or recognition from peers, but this is purely external. Success, at least the monetary kind, and happiness do not always go hand in hand. For numerous reasons. Often, individuals … Continue reading Success – what does it mean?
A/N - I' m delighted to have Bob McInnis as my very first guest blogger. Right – wrong: is it a matter of perspective? While I believe there are some absolutes, I am less certain about a lot of things. I read voraciously, listen attentively, think deeply, reflect and synthesize. The condensed product bears a … Continue reading Being True to Yourself Series – Part 3. Right – wrong: is it a matter of perspective?
Do you remember wondering what you would like to do during your late teens and early twenties? When I was making the transition from educational life to working life, I was keenly interested in career options and in hearing about others’ experiences – particularly if they were in a field I was considering. It’s occurred … Continue reading An Interview with a Ghost
What a whirlwind it’s been the last six weeks. Whizzing back and forth across time zones between Australia and Europe meant no time to get really settled in properly at home. It’s great to finally be back home this last week with my feet back under my own desk. All my own bits and pieces … Continue reading Back at my own desk – finally!
Responsibility. The word is loaded with connotations. There are so many ways that we can view them, and there are so many different types of responsibility. Sometimes people look at responsibilities as a burden. I choose to take a different perspective. I look at responsibility as a gift. You might well be saying to yourself, … Continue reading Being True to Yourself – Part 2 – Responsibility
The Being True to Yourself Series, is a result of personal observations and experiences. Authentic means being true to who you are. Genuine. It means not allowing a spin doctor, campaign manager, copywriter or another well-meaning advisor to change your way of speaking or behaving. Certainly there is a need to gain poise and polish, … Continue reading Being True to Yourself – Part 1 – Authenticity