The comment, “I don’t do business cards,” got me pondering. The person in question felt networking was all about building relationships, and there was no need for a card. That is an interesting perspective.Yes, business is all about relationships, and networking is the first step towards creating that relationship. In this age of digital everything, … Continue reading Is a business card still relevant in today’s digital age?
Measuring touchpoints makes smart business sense. But first, let's agree that a touchpoint, for the purpose of this article, is defined as "a point of contact between you and a potential customer." When it comes to how you count touchpoints, there are a host of different opinions. I believe, if you are being serious, you … Continue reading Measuring touchpoints
Follow for follow - how often have you seen that happening in Facebook groups? Here's a little truth bomb. They do not work! Why they do not work - it's working on a vanity metric of numbers - it's like a popularity contest that has no real value INSTEAD, you need to get strategic...after all, … Continue reading Follow for Follow
Building the know, like and trust factor, an essential element to sustaining and running a business, means building relationships. Choices galore abound when it comes down to deciding which products to buy and what providers to use. Options surround us. It can and does get super confusing! This is precisely why referrals and recommendations become … Continue reading Building the know, like and trust factor
If you are new to the online world, affiliate marketing could be something you are not super clear on. It has existed in one form or another for as long as sales have been happening. However, it has definitely grown in popularity with the advent of more users in the online space. How it works … Continue reading Affiliate Marketing – what exactly is it?
Despite the deluge of social media, and paid advertising nothing can beat referrals. These are absolute gold for any business. 1 - Acquisition Costs Are Minimal Your happy customers are doing the marketing for you. Of course, this only happens if you give good service, are attentive to your customers’ needs. It means going the … Continue reading Why Referrals Make Great Sense for Your Business
When you hear the word success, what do you immediately think of? Wealth, status or fame? I suppose the most common is the trappings of wealth or recognition from peers, but this is purely external. Success, at least the monetary kind, and happiness do not always go hand in hand. For numerous reasons. Often, individuals … Continue reading Success – what does it mean?
What a whirlwind it’s been the last six weeks. Whizzing back and forth across time zones between Australia and Europe meant no time to get really settled in properly at home. It’s great to finally be back home this last week with my feet back under my own desk. All my own bits and pieces … Continue reading Back at my own desk – finally!
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Michelle Hanton OAM 