Measuring touchpoints makes smart business sense. But first, let's agree that a touchpoint, for the purpose of this article, is defined as "a point of contact between you and a potential customer." When it comes to how you count touchpoints there are a host of different opinions. I believe, if you are being serious, you … Continue reading Measuring touchpoints
A strategic engagement plan is essential for every business. Author, hairdresser, business consultant, butcher, baker or candlestick maker; when you are in business you need to gain and keep customers' and potential customers' interest. Why? Because it translates to brand awareness. When you build brand awareness, you are generating: LeadsSalesCustomer loyalty; andReferrals So how do … Continue reading Strategic Engagement
Building the know, like and trust factor
Building the know, like and trust factor, an essential element to sustaining and running a business, means building relationships. Choices galore abound when it comes down to deciding which products to buy and what providers to use. Options surround us. It can and does get super confusing! This is precisely why referrals and recommendations become … Continue reading Building the know, like and trust factor
Affiliate Marketing – what exactly is it?
If you are new to the online world, affiliate marketing could be something you are not super clear on. It has existed in one form or another for as long as sales have been happening. However, it has definitely grown in popularity with the advent of more users in the online space. How it works … Continue reading Affiliate Marketing – what exactly is it?
How to make great video clips yourself
Do you make video clips? It's all the rage, especially with the arrival of Facebook Live. If you're in business there is an increasing trend to use it. In my business it's essential I am on top of all these tools. I've been dedicating time to learning! My first effort had a few glitches with … Continue reading How to make great video clips yourself
Christmas – a global marketing feast!
If there is one holiday in the world that has a sweeping impact on everybody, it has to be Christmas. What unifying theme inherent to Christmas makes it one of, if not THE most awaited time of the year? This seems to be true regardless of race, social background, creed, or religion. Is it the … Continue reading Christmas – a global marketing feast!
An Interview with a Head of Marketing
A/N I remember our current interviewee as a young girl at Rishworth School. It's wonderful to hear about her career journey. Tell us a little about your career and how you ended up where you are today. I am currently the Head of Marketing at our family business Lanes Group Plc. It's a company providing … Continue reading An Interview with a Head of Marketing