Measuring touchpoints makes smart business sense. But first, let's agree that a touchpoint, for the purpose of this article, is defined as "a point of contact between you and a potential customer." When it comes to how you count touchpoints there are a host of different opinions. I believe, if you are being serious, you … Continue reading Measuring touchpoints
A strategic engagement plan is essential for every business. Author, hairdresser, business consultant, butcher, baker or candlestick maker; when you are in business you need to gain and keep customers' and potential customers' interest. Why? Because it translates to brand awareness. When you build brand awareness, you are generating: LeadsSalesCustomer loyalty; andReferrals So how do … Continue reading Strategic Engagement
Building the know, like and trust factor
Building the know, like and trust factor, an essential element to sustaining and running a business, means building relationships. Choices galore abound when it comes down to deciding which products to buy and what providers to use. Options surround us. It can and does get super confusing! This is precisely why referrals and recommendations become … Continue reading Building the know, like and trust factor
Affiliate Marketing – what exactly is it?
If you are new to the online world, affiliate marketing could be something you are not super clear on. It has existed in one form or another for as long as sales have been happening. However, it has definitely grown in popularity with the advent of more users in the online space. How it works … Continue reading Affiliate Marketing – what exactly is it?