Strategic Engagement

A strategic engagement plan is essential for every business. Author, hairdresser, business consultant, butcher, baker or candlestick maker; when you are in business you need to gain and keep customers' and potential customers' interest. Why? Because it translates to brand awareness. When you build brand awareness, you are generating: LeadsSalesCustomer loyalty; andReferrals So how do … Continue reading Strategic Engagement

An Interview with a Lead Consultant for a multinational software solutions company

A/N My interviewee this week is someone who used to be in the study next to me at Rishworth School.  I know you'll enjoy this interview with an amazing woman who's forged her own path and has some great tips to share! Tell us a little about your career and how you ended up where … Continue reading An Interview with a Lead Consultant for a multinational software solutions company

Being True to Yourself – Part 1 – Authenticity

The Being True to Yourself Series, is a result of personal observations and experiences. Authentic means being true to who you are. Genuine. It means not allowing a spin doctor, campaign manager, copywriter or another well-meaning advisor to change your way of speaking or behaving. Certainly there is a need to gain poise and polish, … Continue reading Being True to Yourself – Part 1 – Authenticity

My next steps

In Australia, July 1st marks the start of a new financial year. For most businesses, regardless of size, the precursor to this is a period of frenzied activity. Wrapping up the old financial year and preparing for the new: creating new strategies, setting and taking new directions, evaluating the past year’s performance success factors and … Continue reading My next steps