Is a business card still relevant in today’s digital age?

Lady holding glass and hand holding business card

The comment, “I don’t do business cards,” got me pondering. The person in question felt networking was all about building relationships, and there was no need for a card. That is an interesting perspective.Yes, business is all about relationships, and networking is the first step towards creating that relationship. In this age of digital everything, … Continue reading Is a business card still relevant in today’s digital age?

Strategic Engagement

A strategic engagement plan is essential for every business. Author, hairdresser, business consultant, butcher, baker or candlestick maker; when you are in business, you must gain and keep customers and potential customers interest. Why? Because it translates to brand awareness. When you build brand awareness, you are generating: Leads Sales Customer loyalty; and Referrals So … Continue reading Strategic Engagement

An Interview with a Lead Consultant for a multinational software solutions company

A/N My interviewee this week is someone who used to be in the study next to me at Rishworth School.  I know you'll enjoy this interview with an amazing woman who's forged her own path and has some great tips to share! Tell us a little about your career and how you ended up where … Continue reading An Interview with a Lead Consultant for a multinational software solutions company

Being True to Yourself – Part 1 – Authenticity

The Being True to Yourself Series, is a result of personal observations and experiences. Authentic means being true to who you are. Genuine. It means not allowing a spin doctor, campaign manager, copywriter or another well-meaning advisor to change your way of speaking or behaving. Certainly there is a need to gain poise and polish, … Continue reading Being True to Yourself – Part 1 – Authenticity