FREE Marketing tools that make life easier!

As some of you already know, I think LeadPages is pretty fantastic. And, they just got even better. This week, LeadPages launched a new resource that will help everyone, whether you’re a LeadPages member or not.

600x368_marketing_library2_360On Tuesday, LeadPages announced the Grand Opening of their all-new Marketing Library. It’s full of some of the most helpful marketing resources I’ve seen in quite a while. And, for just a couple of days they’re giving them away to help you promote your business.

As my subscriber, you can get access to every resource inside this entire Marketing Library—at no cost. It’s my gift to you. Click here to get started.

Here’s just a glimpse at all the phenomenal resources inside this Library.

  • Free Downloadable Images: LeadPages has collected hundreds of stunning, Creative Commons Licensed images you can use anywhere in your marketing.
  • Free Marketing Courses: LeadPages has created some of the most valuable, in-depth marketing courses I’ve ever seen. You’ll get access to all of them including their Facebook Advertising course, Affiliate Marketing course, List-Building course and more.
  • Free Educational Videos: LeadPages’ curated video collection includes tutorials on how to quickly grow your email list, launch a new product, choose the right landing page for your marketing, and awesome marketing wisdom from the founder of LeadPages, CEO Clay Collins.

And that’s just a sampling of what you’ll find in the LeadPages Marketing Library. Plus, they’ll be adding more incredible resources on a regular basis.

Even better: To celebrate the launch of the Marketing Library, LeadPages is giving away gourmet coffee gift cards. Get all the details on how you can have your next latté on them. It might just be USA only for the coffee cards – not sure! Either way, go take a look and download everything you’ll need to run your next promotional campaign.

To your success,

Michelle

 

An Interview with a Lead Consultant for a multinational software solutions company

A/N My interviewee this week is someone who used to be in the study next to me at Rishworth School.  I know you’ll enjoy this interview with an amazing woman who’s forged her own path and has some great tips to share!

Tell us a little about your career and how you ended up where you are today.

When I left school, I just wanted to be financially independent. My real dream was to do Interior Design, but I figured there wasn’t a serious living to be made from that (tell that to Kelly Hoppen!) and I didn’t want to study any longer anyway.

Not really knowing what I wanted to do, I visited a job agency and landed a job as a trainee sales ledger clerk at Wimpy International the same day. Rapid progression in accounting related jobs led me to study for accountancy exams, and I worked in that field for many years.

In those days it was the accountants who were exploring computerised options and I was probably one of the first people to use a spreadsheet on a PC. As I played around with spreadsheets and then became involved in projects to automate processes, I found myself enjoying that side of things so much more. As I was working for a big company it was easy to make the transition into IT and I became a Business Analyst, defining system requirements, designing solutions & processes and sometimes managing projects. I had found my niche, and although I have moved between business and IT roles over the years, and even taken a break to study Interior Design and work in that field (still requirements analysis, design and project management!), I know that what I really am is a Business Analyst.

Today I feel that I have my dream job as a consultant working for a multinational software solutions company visiting clients across Europe & South Africa to run requirement gathering workshops.

What makes someone good in your chosen field?

To be a good business analyst you must of course have an analytical mind. You have to be able to quickly understand processes, document them and critique them … always looking for better ways of doing things.

An empathy with people at all levels is important as you have to gain their trust and listen to what they have to tell you. It’s not a technical role – more of an interface between business people and technical people. Can be very social at times, and very isolated when you have to shut yourself away and document findings and recommendations. You need initiative and the ability to get on with it!

What mediums/areas do you mostly operate in?

My current role involves me mainly with Financial institutions where I work with systems to make business decisions, but a key facet of a good business analyst is the ability to walk into any part of any business and quickly grasp the fundamentals of the relevant processes in place there. Essentially, it’s about business, but that covers a multitude of things, and in this age of technology the solutions called for may be very different to those used previously.

What can be challenging about your profession?

I think the most challenging aspect is trying to win over people who are set in their ways to new and better processes. Businesses are always looking for efficiency and improvement, but you often find someone whose authority comes from their specialist knowledge of what they do and they can be very defensive when you try to find out the detail or suggest alternative approaches.

What do you most like about your profession?

I particularly like the project related aspect. Each project has a start and an end and even thought you might be working on several at once that overlap, there is always a sense of making a difference and moving on to the next challenge. My worst nightmare is routine – as an accountant, I could tell exactly what I’d be doing on day x of each month. I hated that.

What has been your most nerve-wracking professional moment?

My most nerve-wracking moment was many years ago when I had to make a presentation to hall full of around 100 people who I didn’t know. I’ve always been comfortable presenting to small familiar groups where you get some interaction. But to stand on a stage and not even be able to see the audience out there, let alone gauge their reaction is quite something. It’s something I volunteered to do because I knew it would be hard – something about facing your fears and all that!

What one piece of advice would you give someone starting out their careers; especially in your field?

To me, the most important thing is to do something you really enjoy. Follow your heart.

Careers advisors try to push people into what they seem like they’d be good at, but if their heart’s not in it, they aren’t going to do well. Something that doesn’t come easy, but if you have a passion it is far more likely to be a success in the long run.

Is there anything else you would like to share?

It takes time to build skills and move up the career ladder – don’t be impatient. Don’t do yourself down, but don’t be over-confident either.

I thought I knew it all at 25 and I look back now and see that all those people that told me how important experience is were absolutely right. And most importantly – be yourself. Find a role that fits who you are. Don’t try and be someone else. Be proud of who you are.

Rose Lores
Rose Lores – also an avid powerboat racer!

Interview with a HR Manager

A/N our interviewee this week has transitioned from a successful 22 year career in the Royal Airforce to private enterprise….read on to discover how.

Tell us a little about your career and how you ended up where you are today.
I left school at 18 and joined the Royal Air Force a year later, having had a number of part-time jobs, bar work etc. I joined as an Admin Clerk and progressed through the ranks and HR roles for the next 22 years.

I left the RAF 10 years ago and remained in HR. I worked in Edinburgh for the NHS for 9 years then moved to Stafford 2 years ago and now have an HR Manager position in a computer company.

What makes someone good in your chosen field?
I think you need to be compassionate and empathetic where necessary but also be firm and determined when required. Some of the jobs that HR Managers have to do are not always pleasant, such as dismissals and disciplinaries, but employment law is fascinating and the employee support side of HR can be very rewarding. You also have to have exceptional attention to detail!

What mediums/areas do you mostly operate in?
I operate mostly in employee and business support.

What can be challenging about your profession?
Dealing with people always has its challenges, particularly when dealing with disciplinary matters or when dealing with conflict.

What do you most like about your profession?
I love the challenge of dealing with different people and to be able to see change taking place to benefit employees.

What has been your most embarrassing professional moment?
It wasn’t embarrassing for me, but it did end up being embarrassing for the officer who took me on! I was 8 months pregnant and had been asked to run a Court-Martial on the base I was on. One officer had the temerity to ask me if I could “cope”…you can imagine my response and he ended up with egg on his face – plus the Court-Martial was very successful!

What has been your most nerve-wracking professional moment?
Going for my first job after leaving the RAF…I hadn’t had a job interview for 22 years…I ended up getting the job and staying in it for a couple of years, despite my nerves at interview.

What one piece of advice would you give someone starting out their careers; especially in your field?
Make sure you know your employment law, if not, then check, check and check again. HR administration takes a lot of time, effort and checking, often people’s careers are at stake. Always remember that you are dealing with real people.

Andrea Fraser
      Andrea Fraser

Andrea Fraser is HR Manager dealing with all aspects of HR, including disciplinary, employment law, policy and process implementation.

An Interview with a Head of Marketing

A/N  I remember our current interviewee as a young girl at Rishworth School. It’s wonderful to hear about her career journey.

Tell us a little about your career and how you ended up where you are today.

I am currently the Head of Marketing at our family business Lanes Group Plc. It’s a company providing blockage clearance services for drains and pipes. There are currently 1260 staff at 25 operating centres located around the UK.
I started working directly from school with very few formal qualifications.

The first family business that we had, Neolith Limited, hired out high-pressure water equipment to people and companies for a variety of cleaning and descaling tasks. Initially, I ran the hire desk. It was a very pressurised role that required a lot of customer contact and organisation to keep the customer happy and deliver what they expected. I gained vast experience in dealing with customers and understanding their expectations.
For a short while, I left the business and went to live in the Canary Islands where I secured a job in Tenerife narrating fashion shows and selling fur coats to tourists. I was very pressurised selling with long hours. But I survived. When I returned to the UK, I secured a job managing a ladies fashion shop in Halifax. That job was great fun. However, I do remember losing sleep when I had to deal with my first shoplifting issue.

After a couple of years away from the family business I returned to Neolith and then started working with the sales team, providing support and creative ideas to ensure that our customers fully understood what services we provided. It is here where I found my passion and creative skills for sales and marketing. It’s hard selling engineering equipment of any description; people normally only look for this type of equipment when they have a need. You don’t create the need for the customer.

In the early 90’s that business was sold. Initially, my brother and I stayed with the company, but we were then both made redundant 5 years to the day that the sale went through!. Business can be very harsh at times because we both thoroughly enjoyed our roles.

My father, a true Entrepreneur, had in the meantime bought a new business Lanes for Drains. It was still in the very early stages of growth and couldn’t sustain two more salaries immediately. I was also 3 months pregnant when I was made redundant and back in the 90’s employers didn’t readily take on women who were pregnant. I was fortunate because some of the customers who I had worked with for years at Neolith Limited approached me directly to help them build their fledgling businesses and do a sales and marketing role with them.

I duly started my own consultancy business Ringland Associates. I had five different customers who I worked for one day per week. The companies were varied – one was an insurance company, two others building contractors, one a retail organisation and finally one day per week was spent working for Lanes for Drains. It was an interesting time in my life. Juggling a brand new baby, plus a three year old, running a home and five demanding clients was hard work. I hadn’t actually finished work for any maternity leave when my son Matthew decided to make an appearance 3 weeks early.

Eventually, after 3 years of doing consultancy work Lanes as a company was developing fast and my father persuaded me to close down the consultancy practice and join Lanes for Drains, that was 19 years ago. Sales and marketing and dealing with customers directly have always been a passion and so working with the sales team here at Lanes is where I have dedicated most of my working life.

What makes someone good in your chosen field?
Understanding your customer is critical to ensuring that we provide the services that they need. Thinking outside the box is also fundamental to being creative, and marketing our business in a different way to our competitors has also been high on my agenda.

What mediums/areas do you mostly operate in?
Direct mail was and still is the backbone of our business. Creating ‘prompted recall’ so that when the need arising for someone to call a drainage company they know or have heard about Lanes. Over the past 10 years the move to electronic communicate with our clients has been embraced wholeheartedly. I love the speed in which social media and the web can generate interest and enquiries.

Exhibitions are something that I used to love attending, but I really do feel that the exhibitions are dated and stale. I would love someone to develop an idea that brought people together in an effective manner. I do miss the face to face contact that used to come with customers attending exhibitions.

What can be challenging about your profession?
As the company has grown the changing responsibilities of the company to our staff and customers. It’s no longer acceptable to just provide a service. Now we have to provide that service in a responsible manner for both our staff and customers, ensuring that we align ourselves with their business objectives.

What do you most like about your profession?
I love the contact that we have with customers directly. All of the senior management team at Lanes have to sponsor specific accounts so that they interact with our customers. If you stop dealing with customers on a day to day basis, I firmly believe you quickly lose sight of what they expect and need from us as a company.

What has been your most embarrassing professional moment?
That’s easy. Last year, I attended a tender meeting at a large utility company. The contract was worth several million pounds a year, so it was an important event.

There was only a hand full of ladies in the meeting, and so you do stick out in a sea of suits. After the meeting, as a group, we were all walking back to the car park that was quite away from where the meeting had been held. I was walking back with a group of people who had been at the meeting, chatting away, when I went flat on my face on the pavement.

The men with me were so gracious and kind. But I died of embarrassment – the contents of my handbag were strewn over the road, black opaque tights ruined, and my dignity on the pavement too. One gentleman offered to go and get his car to drive me back to the car park, but I insisted that I was OK. I was so embarrassed I could have died. I think that was the longest drive home I have ever had.

What has been your most nerve-wracking professional moment?
I have them frequently, so there isn’t one that stands out. I wouldn’t change that because I believe it helps mould the individual and ensure that it keeps you on your toes. If you don’t experience nerve-wracking moments whatever they are, then how do you learn?

What one piece of advice would you give someone starting out their careers; especially in your field?
Michelle Ringland - Head of Marketing Lanes GroupDon’t be afraid to ask for people’s opinions and reflect on them. You learn by listening.

Michelle Ringland is the Head of Marketing, Lanes Group Plc
www.lanesfordrains.co.uk